When advertising works

Beautifully shot, haunting soundtrack. This is pretty close to a perfect commercial.

[youtube http://www.youtube.com/watch?v=SGmml46_eds]

And since I’m on the subject, I’m also a fan of this slightly longer one, for a very different product. Again, it’s the combination of subtle music and, in this case, a phenomenal narrating voice.

[youtube http://www.youtube.com/watch?v=YRB0i9-AUQs]
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